How Marketers Can Harness The Power Of ChatGPT
The transformative benefits and applications of ChatGPT, empowering marketers to stay ahead in a competitive landscape.
How differentiating your accountancy firm attracts better clients
There’s so much written about how to differentiate accountancy firms. But most of it is too shallow to help you stand apart from the crowd. So here’s a deep dive into the problem, the cause and a…
What you can do to improve sales over the Christmas period
By following these tips, businesses can improve their sales over the Christmas period and have a successful and profitable holiday season.
This is how you stop competing on price
So how can you filter potential clients so the diamonds stride towards you, and the doughnuts run a mile?
Are you embracing Authentic Values: or choosing them like you would pick and mix?
How often are values shoehorned into a website? You are ‘honest,’ ‘friendly,’ ‘trustworthy’ plucked from the meaningless values pick and mix.
Protect your brand’s reputation on Social Media
Social media has revolutionised business communication, therefore, it is crucial to protect your brand’s reputation on social media channels.
Do your firm’s values matter?
Firstly, if you are going to identify and proclaim your firm’s values understand the commitment it takes and the importance of living by them. If you are just going through the motions it will do you…
Why no one reads your website
If you can't attract my attention, you can't win my business...
The rule of one
It's perfect for writing landing pages, one pagers, social media posts or email copy.
Features V benefits. Let’s discuss.
The thing that really matters to your customer is not a feature or a benefit - it's what your product or service helps them achieve.