Maximising your local marketing strategies: A guide to growing your business

As a local business, you not only need to raise awareness of your business to your potential customers but also need to be seen as part of the local community for potential customers to fully engage…

Beyond Social Media. How traditional marketing channels can help your local business stand out

An integrated marketing strategy is essential for small local businesses that want to stand out in a crowded marketplace. By using a combination of both digital and traditional marketing channels,…

Lessons from Pepsi, Where’s My Jet?

When creating an advertisement containing a puff ensure it is free from any statements that could result in someone interpreting the puff as a promise. If in doubt, have it checked by a Solicitor.

5 reasons your business needs to be on TikTok

The app’s massive reach makes it an essential tool for businesses looking to reach new audiences and grow their customer base.

How to Choose the Right Video Production Company in 2023

By selecting the correct video production partner, you can unlock growth from increased brand visibility, forge stronger connections with your audience, and improve the impact of your campaigns.

Can PR work a 4-day week?

Productivity directly influences profitability, and working smart and more efficiently will impact profit margins.

5 proven ways to elevate the quality of your corporate videos

By following these five tips from HGL, you’ll be well on your way to creating videos that captivate your audience and drive results.

No plain, no gain.

When you write in ‘plain English’, you use simple words, short sentences, clear headings and short paragraphs. It’s something legal and finance departments can struggle with...

How can I get the best value for my video budget?

By following these tips, companies can ensure that their video effectively communicates its intended message and delivers the desired impact, while maximizing the value of their video production…

Animated videos: an effective way to stand out

Animated videos have become an essential part of modern marketing, and it's clear that they will continue to play an important role in the future.