Maximising your local marketing strategies: A guide to growing your business

5 Minutes

As a local business, you not only need to raise awareness of your business to your potential customers but also need to be seen as part of the local community for potential customers to fully engage with you and become long-term customers.

Digital marketing, when focused at a local level, can bring your business into the community, and be a powerful tool for growing your business. By leveraging various digital marketing channels, we are able to reach and engage with your local potential customers in a targeted and cost-effective way.

As a small local business budgets are often limited, but local marketing doesn’t need to be expensive. Much of it starts with the tools you already have — your website, email lists, reviews, and connecting with other local businesses/events. Then move on to Google Advertising, which picks up people who are searching for businesses like yours locally, and Meta Advertising (Instagram and Facebook) driving awareness and conversions for your business locally.

Here are a few key techniques I recommend to local businesses to help them grow:

Optimise your website for local search: Make sure your website is optimised for local search by including your address, phone number, and location-specific keywords. This will help you show up in search results when people search for businesses in your area.

Utilise local SEO techniques: In addition to optimising your website for local search, you can use local SEO techniques to improve your rankings in search results. This includes claiming and optimsing your Google My Business listing, getting listed in online directories, and building local citations (mentions of your business on other websites).

Use social media to connect with customers: Social media platforms like Facebook and Instagram allow you to connect with customers and share updates about your business. You can use social media to share special offers, announce events, and interact with customers.

Leverage email marketing: Email marketing allows you to send targeted messages to your customers and leads. You can use email marketing to promote special offers, announce events, and share updates about your business.

Encourage online reviews: Online reviews can be a powerful way to build trust and credibility with potential customers. Encourage your customers to leave reviews on your Google My Business listing and other review sites.

Create targeted content: Create content that speaks to your local audience and addresses their needs and interests. This could include blog posts about local events or attractions, or a page on your website that highlights your products or services in the context of your local community.

Use local influencers: Partner with local influencers, such as bloggers or social media personalities, to help promote your business. This can help you reach a larger audience and build credibility with potential customers.

Use paid advertising: Paid advertising, such as Google Ads and Meta Ads, can help you reach a larger audience and drive traffic to your website. You can use paid advertising to target specific demographics, locations, and interests.

By using these digital marketing strategies, you can effectively reach and engage with your local customers and drive business growth. Remember to regularly monitor and adjust your marketing efforts to ensure the best possible results.

Overall, digital marketing offers a cost-effective and targeted way to reach and connect with your local audience and can be a powerful tool for growing your local business.

If you’d like to hear more about how Beyond Horizons Digital could help your business, get it touch for a free digital marketing audit which includes taking a look at your website and any other marketing strategies you have and suggesting ways they could be further optimised. From there we can have a chat around any potential opportunities to work together.

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