Brave Agency
Brave Agency stands out in the digital marketing landscape with its unique commitment to sustainable growth for its clients.
As a boutique agency, we embrace the responsibility of understanding our clients’ ambitions and tailoring solutions to their specific needs. Our belief is that growth should be an enduring journey, not a fleeting moment, and we design our strategies accordingly.
Our team of dedicated professionals is continually expanding their knowledge and honing their skills, enabling us to offer services that are on the cutting edge of the industry. Unlike larger agencies, we provide our team with a high degree of creative freedom and responsibility. This approach ensures that each client project is imbued with a sense of personal accountability, leading to results that are more than just effective—they’re personal.
Based in Cambridgeshire, we’ve been helping businesses grow since the year 2000. Over these years, we’ve developed a collaborative approach that benefits both our clients and their end-users. We firmly believe that our team is an extension of our clients’ businesses, and we’re proud to get under the skin of their commercials, ambitions, and desired outcomes.
Our services range from website development and branding to comprehensive digital campaigns, all bespoke for each client. We’ve positioned ourselves as an integrated agency that adapts to the evolving needs of businesses in a dynamic digital landscape. This adaptability, combined with our dedicated focus on sustainable growth, sets us apart.
In essence, Brave Agency isn’t just about immediate results. We’re about creating a lasting impact, fostering sustainable growth that benefits our clients in the long term.
We’re not just your digital marketing agency – we’re your partners in growth.
Website Development
Brave Agency is a professional web development agency that builds custom websites that are designed to convert.
Our team of experienced developers can create a website that meets your specific needs and goals. We understand that your website is your online storefront and we are committed to creating a website that will help you attract new customers and grow your business.
We offer a wide range of web development services, including:
Website design
Website development
Website hosting
Web maintenance and updates
Always UX & UI focused
Wordpress
Woocommerce
We are passionate about helping our clients succeed online, and we are confident that we can create a website that will help you achieve your goals.
Here are just a few of the benefits of working with Brave Agency:
• We are a team of experienced and skilled web developers who have a proven track record of success.
• We offer a wide range of web development services to meet your specific needs.
• We are committed to working with you to understand your goals and create a website that will help you achieve them.
• We offer competitive pricing and flexible payment options.
If you are looking for a professional web development agency that can help you create a website that will help you grow your business, then contact Brave Agency today. We would be happy to discuss your needs and put together a proposal for you.
Click below and book a chat with Brave today for more information
Branding
Brave Agency helps businesses develop strong brands that are memorable and relevant to their target audience.
We create brand identities, marketing materials, and other branding assets that help businesses stand out from the competition.
A brand is more than just a logo. It is a promise to your customers, a way to differentiate yourself from your competitors, and a way to connect with your target audience on an emotional level.
A strong brand can help you:
Attract new customers
Increase sales
Build loyalty
Stand out from the competition
Brave Agency has a proven track record of helping businesses develop strong brands. We work with you to understand your target audience, your goals, and your unique value proposition. Then, we create a brand identity that is memorable, relevant, and aligned with your business objectives.
If you are looking to develop a strong brand for your business, contact Brave Agency today. We would be happy to discuss your needs and put together a proposal for you.
Click below and book a chat with Brave today for more information
SEO Strategy and Management
Brave Agency is an SEO agency that helps businesses improve their search engine rankings through SEO (search engine optimisation).
We conduct keyword research, optimise websites for search engines, and monitor performance to ensure that businesses are getting the most out of their SEO efforts.
We are different from other SEO agencies in a few ways:
We have a proven track record of success.
We have helped businesses of all sizes, across dozens of industries improve their search engine rankings and generate more traffic to their websites.
We are a full-service agency.
We offer a wide range of services, including SEO, web design, and marketing, so we can help you with all of your digital needs.
We are data-driven.
We use data to inform our SEO strategies and campaigns, so we can be sure that we are providing our clients with the best possible results.
Here are some points to consider when choosing an SEO agency:
Experience:
Make sure the agency has a proven track record of success.
Services:
Make sure the agency offers the services you need.
Pricing:
Get quotes from several agencies before making a decision.
Communication:
Make sure the agency is easy to communicate with and responsive to your questions.
By following these tips, you can choose an SEO agency that will help you achieve your business goals.
If you are looking for an SEO agency that can help you improve your search engine ranking and generate more traffic to your website, then contact Brave Agency today. We would be happy to discuss your needs and put together a proposal for you.
Click below and book a chat with Brave today for more information
Paid Ads Strategy and Management
Brave Agency is a paid advertising agency that helps businesses create and manage paid advertising campaigns across all platforms including Google, Bing, Meta, Amazon and LinkedIn.
We develop effective ad campaigns that reach the right people and we’re passionate about generating the best return on Ad spend for our clients.
Campaign planning:
We work with you to understand your goals, target audience, and budget, and then develop a paid advertising campaign that is tailored to your specific needs.
Ad copywriting:
We write compelling ad copy that will capture the attention of your target audience and persuade them to take action.
Keyword research:
We identify the right keywords to target with your paid advertising campaign so that your ads show up when people are searching for the products or services you offer.
Bidding strategy:
We set the right bidding strategy for your paid advertising campaign so that you are getting the most out of your ad spend.
Reporting:
We provide regular reports on the performance of your paid advertising campaign so that you can track your results and make necessary adjustments.
If you are looking for a paid advertising agency that can help you generate more leads, sales, and website traffic, then contact Brave Agency today. We would be happy to discuss your needs and put together a proposal for you.
Click below and book a chat with Brave today for more information
Conversion Rate Optimisation
Brave Agency provides a best in class Conversion Rate Optimisation (CRO)service.
CRO can be achieved through a variety of techniques, such as:
Testing different versions of a website or app to see which one performs better. This is known as A/B testing.
Analysing website traffic to identify areas where users are dropping off. This information can be used to improve the user experience and make it easier for users to find what they are looking for.
Optimising website copy and images to make them more persuasive. This includes using clear and concise language, strong calls to action, and high-quality images.
Improving the website’s overall design and layout. This includes making sure the website is easy to navigate, visually appealing, and consistent with the brand.
Mapping customer journeys to ensure frictionless conversion funnels.
CRO can be a complex and time-consuming process, but it can be very rewarding. By improving the conversion rate of a website or app, businesses can increase sales, leads, and revenue.
If you are looking to increase sales, leads, revenue, and brand awareness, then CRO is a valuable investment. By improving the conversion rate of your website or app, you can get more out of your marketing spend and achieve your business goals.
Click below and book a chat with Brave today for more information
Email Marketing Automation
As a partner of one of the world’s largest automation platforms, Brave Agency can help you create and execute successful email marketing campaigns.
We understand that email is a powerful tool for reaching potential customers, but it’s important to do it right. That’s why we offer a comprehensive email marketing service that includes:
Data capture and segmentation
We’ll help you build a strong, relevant database of email addresses so you can target your campaigns to the right people at the right time.
Email design and copywriting
Our team of experts will create beautiful, engaging emails that will get your recipients’ attention.
Email delivery and tracking
We’ll deliver your emails to your recipients’ inboxes and track their open rates, click-through rates, and other metrics so you can see how your campaigns are performing.
We also offer a variety of other email marketing services, including:
List management
Reporting
A/B testing
Automation
If you’re looking for a partner to help you create and execute successful email marketing campaigns, Brave Agency is here to help. Contact us today to learn more about our services.
Click below and book a chat with Brave today for more information
The future of Google Search in 2024
Google Bard is the search engine’s AI language model and will become the biggest game-changer in…
5 ways to improve your website’s Google Rankings
Being seen on the first page of a Google search is the best way to win the eyes of your target…
5 website design features you should break up with in 2023
eCommerce toxic traits that you should look to rectify immediately, as they could be hurting your…
CASE STUDY 1: Franklees
Increasing Google Ads ROAS by 43% & Revenue by 340%
Franklees started life from an idea from two friends back in 2016 Cape Town, with a passion and drive to create a wide range of iconic patterned designed (fashionable) underwear from individual sets to matching ones. What sits at the core of the product range is comfort, connection, confidence and caring.
With a brand launched already in South Africa, Franklees looked to Brave to help them re-engineer their UK campaigns, understand the audience and look to prove they could start stealing market share within this territory.
Services Delivered
• Google Ads
• Google Shopping
• Klaviyo Email Marketing
Business Location
South Africa
Google Ads Audit
Prior to taking on the account we performed an audit of the Google Ads account and uncovered a number of other issues that led to the account’s historically poor performance.
Some of the main issues that were highlighted from the audit:
• Product feed not optimised
• Not utilising Extensions
• No negative keywords set
• Dynamic remarketing not set up correctly
• Incorrect set-up of Dynamic Search ads
Based on our audit we suggested a rebuild of the account following Google Ads best practices to help grow the account effectively and achieve the client’s desired ROAS target.
The Challenge
Franklee were managing their PPC account internally but realised outsourcing the campaign would improve their ROAS and Revenue and allow them to have a dedicated agency PPC expert oversee their account. As a result, their team could concentrate on their in-house roles more effectively and focus more time on organic and brand activities.
The key aspects of our plans involved three core areas:
• To optimise a product feed with over 800 products
• To increase revenue while achieving a specified ROAS
• To rebuild the Google Ads account to allow optimal performance
Just 2 weeks in after taking over the account, it generated a massive revenue increase with a ROAS which was significantly higher than they anticipated.
Our Approach and Strategy
After auditing the Franklees Google Ads account we were able to accurately assess the areas for improvements to increase the ROAS. Additionally, we identified new focus areas to drive additional revenue in the account in particular on Search. From the audit, we found that the product feed was unoptimised to the levels needed which was significantly hindering performance and visibility on Google Shopping. So we knew optimising the product feed would have a good impact on the overall account performance.
Working closely with the client we carefully created a new optimised account structure which focused on all the target product categories. This new optimised account structure quickly bared fruit and achieved strong improvements even within 1 week of launch!
The Results
Within the first month of working with Franklees we exceeded the client’s targets and achieved some very strong results:
• 43% increase in Return on Ad Spend (ROAS)
• 340% increase in Revenue via Google Ads
• 78% increase in Revenue via Google Shopping
• 270% increase in Conversions via Google Ads
Using a combination of tools available and regular analysis, ROAS was dramatically improved and continues to improve as we continuously monitor manage and refine the PPC Campaign.
What’s next?
With the UK customer acquisition growing, we now look to other overseas territories to gain market share in the same manner as we started with the UK geo.
CASE STUDY 2: Sophie Allport
Overview
Founded in 2007, the Sophie Allport brand started in a spare bedroom in Battersea stemming from initially producing illustrations which were made up into cards and limited edition prints. Now they employ nearly 50 staff and have around 900+ stockists in the UK. In 2017, their first High Street store opened in Stamford Lincolnshire which has seen a healthy footfall grow. Whilst all this success with the brand continues, a new Magento Agency was being sourced in their early journey to success.
Brave Agency was approached a few years back with the view of taking over their online E-commerce Magento store to the next level, from CRO and Magento upgrades, third-party integrations to UX/UI enhancements and technical SEO consultancy. We were proud to support and to be a part of their online journey and growth back then. Today, they have moved onto a new platform elsewhere and we wish them all the success for the future.
Expertise Delivered
• Magento Agency Support
• Website Design Uplift
• Website Development
• Technical SEO
Business Location
Stamford, Lincolnshire
Challenge
Behind the Sophie Allport website lies a very well established and respected brand. The online offering needed to match the existing brand guidelines whilst being enhanced to the level expected with its audience. Being a specialist Magento Agency, we knew what the roadmap needed to look like.
The website was in Magento and had to communicate with warehouse systems, hook up shipping systems, and ERP, email marketing solutions and direct marketing companies. All of these systems are being supported as an ongoing technical support programme by Brave.
Magento Agency Solutions
The objectives were to technically bring the Magento installation up to date and then uplift the site with the online visual language of the Sophie Allport brand itself. We kept the UX/UI and overall design simple, straightforward and light.
Using Magento as the platform to meet the needs of this demanding website was a no brainer to deliver ongoing enterprise like features for the business.
What's next?
E-commerce websites are never finished, in fact no websites is ever finished. As user behaviours change and technology moves on constantly, the demands of these platforms are and will get stressed and pushed along the way. Our Magento Support services for this store is a continuation of technical enhancements and back end operational feature additions whilst working hard with changes affected by CRO changes. E-commerce conversion optimisation is a key feature of opportunity of all online stores and an area which if focused on can deliver extra rewards.
“Brave Agency is an integrated, boutique digital marketing & website development agency delivering bespoke solutions with a personal touch, fostering growth from our Cambridgeshire hub since 2000.”
Contact Carl Perkins
www.brave.agency
Primary Location East of England
"Our latest update is awesome… I just can’t believe how good the system is becoming. You and the team are doing a fantastic job."
Joel Combes
Lawgistics.