Customer IQ

Customer IQ (formerly Profundo Research & Insight) is a research and insight agency based in the Bristol / Bath area.

We work hard to uncover the best opportunities for the best brands. The best brands? Those with a mindset for growth, a willingness to change and adopt new opportunities.

We would describe the business as a ‘customer consultancy’, helping clients to better understand and therefore service their customers and potential customers; building towards a world of increased customer-centricity.

Following a rebrand in February 2021, the business was further developed to tackle, head-on, some of the challenges within the industry. Namely:

The ‘insight-adoption-gap’, where new insights are not fully implemented by a client. We find the responsibility for doing this falls through a gap between researcher and client, perhaps due to a lack of clear communication, understanding, confidence and skillset. We are working hard to close this gap with crystal clear recommendations and lots of follow-up activity.

Research and insight are difficult to purchase. There are 000s of suppliers and making the right purchase decision is very tricky. We help clients to work through this process in a careful and considered way.

Research and insight is expensive. This is rarely necessary and we commit to offering high levels of value for the work we produce.

Customer Discover Reports

Brand new pieces of market research that focus on a specific audience or a chewy research question. To help you really get under the skin of particular customers and audiences.

What?
High-quality market research and audience insight for start-ups and SMEs without the high price tag.

Why?
You need more understanding of customers and audiences...

What really motivates them?
What are their pain points?
What needs are not being met?

So you can better engage with them.

So you can develop better marketing, products and services.

Customer Research Projects

From design to delivery. Research that directly answers your objectives.

PAYG Insight Resource

Ever feel you wish you had a senior insight professional in your team?

Maybe you need someone today but you might not need them next month?

Or could be you’re in the early phases of building your internal insight function and you need to jump-start the process?

Might you have a particular need for a rapid injection of insight work?

Setting up and overseeing a new, mission-critical project
Further developing your internal insight team
Plugging a customer/ audience strategy into overall business and brand objectives
Sounds like you need pay-as-you-go insight?

Someone you can turn on and turn off at the click of a button.

Book in a call, tell us what you need and let us do the rest.

We’ll come back to you with a plan to suit your needs and a price to fit your budget.

Switch us on, switch us off again.

Why there’s nothing ‘small’ about #smallbusiness

Knowledge, information, understanding. You do your research. Research into markets, competitors and…

I became a pilot fish

Setting up my business coincided with a change in location and life stages.

Marcoms Development
Proposition and Creative Testing


Sector

B2C

Project

Marcoms Development

Approach

Objectives
To understand more about the potential audience for [client] by creating a set of segments with full profiling including needs and motivations
To test potential brand propositions and creative routes in order to understand the pros and cons of each, the response to creative and propensity to engage key consumer segments.

Sample
UK consumers

Location
UK

Method
Online survey
2-day follow up online qual study

Outcome
Research captured the reaction of audiences to a range of potential brand positionings as well as creative routes and specific executions. This resulted in us being able to recommend a course of action to meet campaign objectives.


Identifying Routes to
Growth for a Charity


Sector

Charity

Project

Consumer, Partner & Supporter Research

Approach

Objectives
Understand and profile key audiences and segments.
Identify drivers of and barriers to supporting [client].
Identify levers to long-term loyalty and relationship with [client].
Understand brand perception, brand health and potential stretch.

Sample.
Charity partners and supporters
UK consumers (regional focus)

Location
UK

Method
Focus groups
Individual depth interviews
Online survey

Outcome
The presentation of findings and recommendations highlighted a need to focus on awareness-building activity, suggested key consumer segments which would be most open to their proposition and suggested direct ways in which their brand positioning could be improved as well as highlighting issues with their supporter journey.



'5 Things' is our monthly mailer
EACH MONTH IT FEATURES 5 THINGS WE THINK YOU'LL WANT TO KNOW ABOUT
“Phenomenal – I absolutely loved everything about this!”