No More Jargon
Say goodbye to hearing, "I don't really understand what your business does"
Lisa solves these problems
> You feel embarrassed sharing your website – it doesn’t represent your business at all
Your website is your shop window.
It’s the first place your prospects look to find out who you are, what you do and whether you’re trustworthy.
But things have changed and your website just doesn’t represent your business anymore.
It needs a complete overhaul.
> You don’t really know what makes your business or product unique
You have a great story. And you know your business is special.
Your clients love you and your business is growing at a rapid pace.
But when it comes to articulating your value proposition, you kinda just sound like your competitors.
You want to know what makes your business truly unique.
> You have a complex menu of products and services
As your business has grown and you’ve continued to diversify your offering and respond to the market, you’ve added a whole host of products and services.
But now, they’re just a bit of a mess.
Your prospects struggle to make sense of which one is right for them and abandon your website before they’ve made contact.
You need a clear menu.
> Every person on your team has a different explanation of what your business does
If you were to ask everyone in your business for an elevator pitch, you know you’d get a variety of different responses.
Some good, some bad.
But it’s really important that those who are representing your business get it.
You need a shared, consistent and clear message about the value your business offers.
Pay as you need expert
A simple way to manage your budget by purchasing time.
Borrow my brain for an hour
£50 (remote)
Ways you can use this time:
Get a live review of your website homepage with actionable suggestions for content and structure improvements.
Get tips on how to conduct audience research that will help you position your products and services more effectively.
Get your burning positioning and copywriting questions answered.
Borrow my brain for a day
£500 (remote)
Ways you can use this time:
Get a step-by-step guide of how to conduct the audience, competitor and own business research needed to refresh your positioning.
Get a detailed review of your full website with actionable suggestions for improvement.
Get ad hoc copy help with the tasks that have been niggling you (e.g. landing pages, lead magnets).
Get help with a specific project
Focused on delivering what you need right now.
Positioning overhaul for a single product or service
£3,500 (remote)
You’ll get:
Comprehensive qualitative and quantitative research into your prospects’ main challenges and priorities.
Full messaging structure for your product or service and a guide to how this should be presented and structured on your website.
A user-friendly CopyKit for your product or service – ensuring every member of your team can communicate its value effectively across all channels.
Transform your entire business positioning
£10,000 (remote)
You’ll get:
Comprehensive qualitative and quantitative research into your prospects’ main challenges and priorities.
A full research-led refresh of your business positioning (including all products and services), so your prospects understand what you do, trust you and buy from you.
A user-friendly CopyKit for your business, ensuring every member of your team can communicate your value effectively across all channels and a guide to how this should be presented and structured on your website.
The No More Jargon Method
Learn how to write copy that converts website visitors into demos and meetings
£350 (remote)
This programme will walk you through the method used by No More Jargon to:
Produce copy that gets prospects to understand what you do, trust you and buy from you
Conduct audience and competitor research that reveals the exact language you need to use to appeal to your prospects
Structure your website to get the most out of your new copy and increase conversion
Get the ball rolling
If you're ready to make it easy for your prospects to understand what you do, trust you and buy from you, book a chat with me to get the ball rolling. You can also drop me an email if you prefer.
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Primary Location
South West
Lisa Mohoney
www.nomorejargon.co.uk
"Lisa's work on our website led to a massive uplift in the amount of conversions we saw and she spearheaded work on our proposition that really took the mystery out of what we do."
Emily Tatham
Product Manager, Caraffi