Perfect Client
Imagine you only worked with your very best clients: the high value, high margin, joy to work with people. Sounds like a dream? Well, if you get your positioning right, you can repel the bad and the ugly and make yourself the only logical choice to those you help best – your perfect clients.
Unfortunately for most firms, if you swop the logo on their website with a competitor’s, no one will notice.
Your messaging and market positioning is crucial. But as a business owner it’s unlikely you know what makes your service irresistible to your best clients. You deliver the service, you don’t experience it, and no one can read the label from inside the bottle.
We can help reposition you away from the standard naval gazing of services, people and history to focus on your perfect clients’ problems, emotions and dreams.
As Cicero said: “If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.”
Show your clients you understand them and their problems, and magical things start to happen. They sit up, take notice and start walking towards you. No more awkward salesy conversations. No more cheapskates whittling down your margins, leaving you working harder for less. Instead, you become a beacon to those perfect fit, highly profitable clients that bring the fun and fulfilment back to your work.
If you’d like to find out how, get in touch. No commitment, just an open conversation to check each other out and see if the process is right for you. What have you got to lose?
How to differentiate your business and attract more of your perfect clients.
Perfect Client Founders Andrea Moulding & Patrick McLoughlin talk about how to position your business. So that you don't sound like your competition and do attract the kinds of high value clients you want to work with. Your perfect clients.
Incomparable Positioning
It takes courage to stand apart from the crowd. Sacrifice is the essence of effective positioning.
Accepting you can’t be all things to all clients is the start. Like a spotlight, the broader the beam the less intensive the light. Your appeal can be red hot to the chosen few, or lukewarm to many.
The process starts inside the minds of your perfect clients. It’s discovered in the stories they tell about the difference you’ve made!
It’s narrated in their secret language, jargon-free with emotion at its core. It’s specific, brave and powerful, chiselling away a segment of the market for you to own.
If you are ready to explore the journey of perfect client positioning let’s talk. No commitment, no promises. Just click the link below to get a Zoom call with Patrick in your diary.
Websites that differentiate
The last thing your website visitors want to know about is you.
You earn their interest by demonstrating you understand their world, their problems and their aspirations.
That’s why we create websites for your perfect clients, not you.
We’ll get them nodding their heads, captivated as you describe their situation better than they ever could.
Then, only then are you introduced to their story. Not centre stage, but at their right hand.
The vital missing element to help them convert their potential to fulfilment.
Content to Connect & Convert
Most content created by accountancy firms for example is generic and ignored.
Tax tables, budget reviews and standardised newsletters pigeonhole your practice as just another firm: competent but interchangeable.
If you want better, before, more clients, you need to stop churning and start learning. Listen to the questions your perfect clients ask. Focus on the common problems they face and the emotions they evoke.
That’s how we’ll develop your relationships with tomorrow’s perfect clients. We’ll help you get their attention and bring so much value and understanding that you become their obvious and only choice.
Proof of gain client testimonial videos
Unsubstantiated brag and boast claims impact like water off a duck’s back.
Think like your prospect.
Do you believe a firm offers the best client service because they say so on their website?
If you want to prove your worth let your perfect clients do the talking for you.
Client told stories, focused on the problems you’ve helped them solve, create deep emotional connections.
Your perfect prospects see themselves in your clients’ experiences.
They prove your value, address their concerns and demonstrate you understand more than their numbers.
Video client stories produce referral quality enquiries making fees an afterthought in new client conversations.
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If you can't attract my attention, you can't win my business...
We help service based businesses to differentiate themselves and identify and attract their perfect clients.
Primary Location
Midlands
Contact Patrick McLoughlin
www.perfectclient.co.uk
"It's been such a positive experience. It's really really encouraged me to aspire to that perfect service that we want to give and it's such a positive boost to me and the team. It's been brilliant I would recommend every accountant do this you're going to get so many different benefits from it."
Jackie Hooper
JDH Accountants and Business Advisers