This is how you stop competing on price

It’s 10:00 am on a rainy, Monday morning.

The phone rings, it’s a local business owner: “I need some help.”

What a great start to the week!

“How much do you charge for…….?”

Oh, before you can get a word in, the subject of fees rears its ugly head.

They immediately tell you the lowest quote they’ve received and how they want to pay less.

You think of the years of hard work you’ve put into building your business, all to compete in the race to the bottom.

Yet then you think of your great clients. The clients that value you and your work.  You love working with them and the challenges they bring.

They know the premium fees they pay you are worth every penny.

So how can you filter potential clients so the diamonds stride towards you, and the doughnuts run a mile?

Your website should play a major role in quality control. It’s not just there to generate leads. It’s the doorman and concierge to your business.

It sets the scene and guides conversation, welcoming in your perfect clients and warding off those less discerning visitors.

Yet most service firms’ websites make the same unsubstantiated claims, with the same images:

‘Quality service’, ‘Leading service provider’, ‘Expert……’ you get the picture?

Brag and boast claims don’t work, they never have. They wouldn’t convince you if you heard them over the phone, so why should they convince you on a website?

Yet look at your website.

How can you attract attention, build interest, and get potential clients walking towards you?

The answer is simple. Stop talking about yourself and focus on the problems your perfect clients face, that you’re great at helping them solve.

Instead of making unsubstantiated claims, demonstrate the results you achieve.

Let me show you how.

See how Alan and his team position their firm around a major problem business owners face: 59% of business owners listed the isolation or loneliness of running a business as a major downside.

Or how Chris, who helps business owners increase productivity and grow their firms, connects with his perfect clients’ feelings:

Then see how Alan’s clients’ stories demonstrate the life-changing difference his firm makes.

They do it through humor – listen to Fliss.

Micheál, in Dublin, believes everyone deserves the best possible support for their business.

So he’ll only work with you if he’s confident he can provide it.

His website describes the type of person he gets the best results for and those who would be better off somewhere else.

Here’s his guide to help prospects decide:

You don’t have to put up with the good, bad and the ugly. We’ll show you how to ward off the misfits and become the only logical choice to the clients you help best – your perfect clients.

Like to find out more?

Then let’s get 15 minutes in the diary to see if we can help.

Click below choose the best time for you.