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How to Compute ROI on AI Projects
If you are a business considering AI adoption, evaluating or getting an idea about the return on…
How Marketers Can Harness The Power Of ChatGPT
The transformative benefits and applications of ChatGPT, empowering marketers to stay ahead in a…
How to Coach and Improve Financial Acumen for Your Business
Designed with clarity and practicality in mind, this guide aims to equip you with the insights and…
Making Data Part Of Your E-Commerce Business Strategy
Embracing a data driven approach is essential for eCommerce success in today’s fast-paced market.……
Beyond buzzwords: Realising AI’s potential in your business
If it is well thought through with the right help, businesses of any sizes can leverage AI to…
What is a Data Transfer Risk Assessment?
If you are transferring personal data from the UK, it is likely that you will need to undertake a…
How Artificial Intelligence (AI) can enhance the relationship with your accountant
Let’s address the elephant in the room. Will the use of AI in accounting eventually replace the…
Choosing HR software
There can be many stakeholders involved in the use of a HR System with many different needs so…
The average GDPR fine for SMEs is £30,000. Ouch!
Alex Franch, Co-Founder and CEO of Privasee, introduces GDPR and why it is important for small and…
Designing for Success: Navigating the Intersection of UX and Product Market Fit
Designing for success is a delicate dance between the desires of your users and the demands of the…
AirTags might be useful, but are they a threat to privacy?
Jackie Barlow, Data Protection Senior Consultant at Xcina Consulting, discusses how AirTags might…
Remote Working, Data Protection and VPN Policies are essential in the modern working environment
Maintaining corporate policies can be seen as a tick box, waste of time exercise. Overcoming this…
The future of Google Search in 2024
Google Bard is the search engine’s AI language model and will become the biggest game-changer in…
5 ways to improve your website’s Google Rankings
Being seen on the first page of a Google search is the best way to win the eyes of your target…
What is your personal data worth?
What do you believe your own data is worth to an organisation? Is it more valuable to you than to…
How are you building trust with your consumers when processing their data?
A real concern for customers is the use of Artificial Intelligence (AI), and many have lost trust…
Going green: are virtual desktops sustainable?
You might be aware that virtual desktop solutions can enhance the flexibility, productivity and…
5 website design features you should break up with in 2023
eCommerce toxic traits that you should look to rectify immediately, as they could be hurting your…
How to know when your small business is ready for a server
If you use two or more computers to share scanners, information or internet access, a small…
Integrating your own marketplace site with Amazon, eBay, and other marketplaces
You can integrate your own marketplace with the likes of eBay, Amazon, Etsy, and Facebook to ensure…
5 reasons your business needs to be on TikTok
The app’s massive reach makes it an essential tool for businesses looking to reach new audiences…
How to Choose the Right Video Production Company in 2023
By selecting the correct video production partner, you can unlock growth from increased brand…
How to recognise and respond to a GDPR Subject Access Request
Recognising and responding to a UK GDPR subject access request (SARs) is a key part of data…
5 proven ways to elevate the quality of your corporate videos
By following these five tips from HGL, you’ll be well on your way to creating videos that captivate…
Cyber laws to be updated: How will it strengthen the UK’s resilience?
We are seeing emerging developments in UK Cybersecurity regulations in an attempt to increase the…
How can I tell whether I am doing what matters to my customers?
Sales may be a lagging indicator of success, but seeing sales go up or down does not inform an…
How can I get the best value for my video budget?
By following these tips, companies can ensure that their video effectively communicates its…
Animated videos: an effective way to stand out
Animated videos have become an essential part of modern marketing, and it's clear that they will…
Tomorrow’s warehouse: what’s shaping the future?
BoxLogic Director, Matthew Hopkins, assesses the factors that will shape the warehouse of the…
What is market basket analysis and does it add value?
Make it easier for customers to buy groups of products by testing changes to their physical…
Lindsey Domingo shines a light on Risk Assurance, Information Security & Compliance
In this episode Ed Palmer and Lindsey discuss where businesses can start when it comes to information security, risk and compliance and what the basic building blocks are for businesses of all sizes.
As always you be treated to the two best pieces of advice Lindsey has every received as well as the worse.
John Stanton from Map Your Process talks about Process Mapping. How it can save time, reduce cost and promote faster growth.
Ed talks to John Stanton from Map Your Process about the systems all businesses (regardless of size) need to have in place, and how to improve them. What a Process Map looks like practically and the most effective ways of implementing them to ensure buy-in from your team or organisation.
Increasing Cyber Resilience for businesses of all sizes with Vanessa Eyles, Detective Superintendent & Director of the West Midlands Cyber Resilience Centre.
On this episode Ed talks with Vanessa about the pressing need for increased Cyber Security for businesses of all sizes from sole-traders to large businesses and everything in between. Hear about the best pieces of advice Vanessa has ever received and how her experience as a police officer is transferable to running a business.
isme|&|conversation...
Peter Filitz talks about the Modern Workplace and the future of work from a Tech & IT perspective.
Learn about making the right business decisions when it comes to Cyber Security and Digital Transformation. Peter also shares the best pieces of advice he's ever received and the cringeworthy worst!
CMI Techcast
Peter Filitz and Johan Venables discuss the new, modern workplace; what that means and how you create it.
The CMI podcast series is all about keeping you up to date with the trends we are seeing in the IT and business technology space.
Coming Soon. More valuable and insightful content.
Coming Soon. More valuable and insightful content.
Protecting your Data & Information
Data. It’s everywhere! In your software systems and applications. On emails. On bits of paper and scribbled on post-it notes.
Do GDPR and data breach concerns make you wary about collecting data? Handling and using data is a challenge for many businesses.
And, protecting your data and information to prevent commercially sensitive information and confidential documents from falling into the wrong hands is, of course, vital.
isme|&|co was created to provide quick and easy access to the information and advice that your business deserves. From implementation of an effective digital strategy, to understanding data analytics, online and cyber security, and data protection for your business.
How to use Data Analysis
Data can be one of the most valuable resources for your business. If well structured, and easily accessible. For example, using business intelligence and data analytics to understand your customers. Adapting your products and services, and your marketing and communication strategies, to suit them better.
It’s not as simple as collecting all the data possible and looking at it. Because raw data can be overwhelming and confusing. Instead, you need to decide what you want from the data.
There are several types of data analysis to consider:
Descriptive analysis
This involves looking at data from the past and focusing on what’s happened. Descriptive analysis is used to collect data on KPIs, sales and revenue.
Diagnostic analysis
This type of analysis focuses on why something has happened. Diagnostic analysis might look at why your sales have increased or why your profit last month was less than planned.
Predictive analysis
You would use predictive analysis to predict what’s likely to happen in the future. Predictive analysis being important to help create a firm basis from which to plan and forecast.
Prescriptive analysis
This kind of analysis combines descriptive, diagnostic, and predictive, forming a plan of action for tackling a particular problem or opportunity for your business.
How to implement effective digital strategy
A digital strategy defines how you intend to use technology and digital resources to improve your business. For instance, the visibility of project or product profitability, the efficiency of your production processes, creation of new marketing assets, or developing your online business security.
Using a data led digital strategy, can help inform your decision-making process. It will also inform your online business security requirements. Helping you protect your data and limit any potential breaches.
Online Data & Security for your Business
Most businesses find themselves collecting and storing private information and documentation. If you don’t put clear and precise policies in place to keep it secure, you could leave your business open to an online attack. A cyber attack is potentially extremely damaging and can have an impact on your business operations, reputation, your employees, and your customers. If your business intelligence and data analytics are stolen or breached, you are also at risk of losing the trust of your commercial partners, suppliers and customers. And, if you can’t prove you have the appropriate data processes and controls in place you could be fined for a breach of prevailing General Data Protection Regulation (GDPR).
GDPR is a legal framework that sets guidelines for the collection and processing of personal information. Including data such as names, addresses (both physical and IP) and other details such as age and gender. It’s important to have security measures in place to manage risk and compliance so that your business can avoid knowingly or inadvertently breaching the regulation.
Protection measures for your data include:
● Having clear data security training, guidelines, and processes in place for your employees
● Encrypting your data and communications
● Using cloud software rather than hardware
● Installing multi-factor authentication
● Implementing rigorous off-boarding protocols when employees leave your company
With communication and data storage increasingly digital, keeping your online data secure is an important aspect of running your business. Having a good understanding of the following topics is therefore key:
● Online security
● Cyber security
● Data protection and security
● GDPR
isme|&|co was set up to help owners and managers of small and medium-sized businesses get access to the information they need to make better business decisions.
With the right information management systems and security measures in place, you can keep sensitive information secure and look to harness data analysis to improve your business.
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