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Modern workplace transformation
Becoming a Modern Workplace isn’t a simple process and it isn’t about simply installing a chat tool…
What shape will your business recovery take?
Past recessions have shown, that businesses who recover with speed and discipline can create a…
The Importance of UX Design in Discovery
In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by…
Reduce the Cost and Complexity of Machine Learning Preprocessing
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Data backup and disaster recovery policy
Every day, your business creates vast swathes of data; data which travels further, manages more…
Collecting, Archiving and Retrieving Surveillance Data With AWS
In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by…
Into the era of secure remote work
Business opportunities and security risks associated with the shift to remote work.
Amazon SageMaker Model Monitor – Detecting Language Data Drift
In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by…
Why there’s nothing ‘small’ about #smallbusiness
Knowledge, information, understanding. You do your research. Research into markets, competitors and…
Net Promoter Score: What it is and why we do it
NPS stands for Net Promoter Score and is a metric commonly used by businesses and agencies (like…
Is your Website accessible?
As web designers, it is crucial that we take into account the usability of a website across all…
Perfection is the enemy of progress
Early customers will try a badly designed product, so don’t waste cycles perfecting the Pantones…
I became a pilot fish
Setting up my business coincided with a change in location and life stages.
Keep the radiators, remove the drains
Sometimes a whole year would go by without a ‘good day’. Showing up regardless, and deploying…
You have to be willing to jump up off the floor and to go again
The highs and lows of running a company all relate to working with people. The best moments are…
isme|&|conversation...
Peter Filitz talks about the Modern Workplace and the future of work from a Tech & IT perspective.
Learn about making the right business decisions when it comes to Cyber Security and Digital Transformation. Peter also shares the best pieces of advice he's ever received and the cringeworthy worst!
Coming Soon. More valuable and insightful content.
Coming Soon. More valuable and insightful content.
Protecting your Data & Information
Data. It’s everywhere! In your software systems and applications. On emails. On bits of paper and scribbled on post-it notes.
Do GDPR and data breach concerns make you wary about collecting data? Handling and using data is a challenge for many businesses.
And, protecting your data and information to prevent commercially sensitive information and confidential documents from falling into the wrong hands is, of course, vital.
isme|&|co was created to provide quick and easy access to the information and advice that your business deserves. From implementation of an effective digital strategy, to understanding data analytics, online and cyber security, and data protection for your business.
How to use Data Analysis
Data can be one of the most valuable resources for your business. If well structured, and easily accessible. For example, using business intelligence and data analytics to understand your customers. Adapting your products and services, and your marketing and communication strategies, to suit them better.
It’s not as simple as collecting all the data possible and looking at it. Because raw data can be overwhelming and confusing. Instead, you need to decide what you want from the data.
There are several types of data analysis to consider:
Descriptive analysis
This involves looking at data from the past and focusing on what’s happened. Descriptive analysis is used to collect data on KPIs, sales and revenue.
Diagnostic analysis
This type of analysis focuses on why something has happened. Diagnostic analysis might look at why your sales have increased or why your profit last month was less than planned.
Predictive analysis
You would use predictive analysis to predict what’s likely to happen in the future. Predictive analysis being important to help create a firm basis from which to plan and forecast.
Prescriptive analysis
This kind of analysis combines descriptive, diagnostic, and predictive, forming a plan of action for tackling a particular problem or opportunity for your business.
How to implement effective digital strategy
A digital strategy defines how you intend to use technology and digital resources to improve your business. For instance, the visibility of project or product profitability, the efficiency of your production processes, creation of new marketing assets, or developing your online business security.
Using a data led digital strategy, can help inform your decision-making process. It will also inform your online business security requirements. Helping you protect your data and limit any potential breaches.
Online Data & Security for your Business
Most businesses find themselves collecting and storing private information and documentation. If you don’t put clear and precise policies in place to keep it secure, you could leave your business open to an online attack. A cyber attack is potentially extremely damaging and can have an impact on your business operations, reputation, your employees, and your customers. If your business intelligence and data analytics are stolen or breached, you are also at risk of losing the trust of your commercial partners, suppliers and customers. And, if you can’t prove you have the appropriate data processes and controls in place you could be fined for a breach of prevailing General Data Protection Regulation (GDPR).
GDPR is a legal framework that sets guidelines for the collection and processing of personal information. Including data such as names, addresses (both physical and IP) and other details such as age and gender. It’s important to have security measures in place to manage risk and compliance so that your business can avoid knowingly or inadvertently breaching the regulation.
Protection measures for your data include:
● Having clear data security training, guidelines, and processes in place for your employees
● Encrypting your data and communications
● Using cloud software rather than hardware
● Installing multi-factor authentication
● Implementing rigorous off-boarding protocols when employees leave your company
With communication and data storage increasingly digital, keeping your online data secure is an important aspect of running your business. Having a good understanding of the following topics is therefore key:
● Online security
● Cyber security
● Data protection and security
● GDPR
isme|&|co was set up to help owners and managers of small and medium-sized businesses get access to the information they need to make better business decisions.
With the right information management systems and security measures in place, you can keep sensitive information secure and look to harness data analysis to improve your business.
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