How to be Brave in retail?

3 Minutes

Retail, hospitality, design has gone through some major changes over a very short period. Being a retail brand in the future is going to look like nothing like it did in the past. The fears of the new world in these times of immense change and opportunity is challenging many brands in many sectors.

What does it mean to be Brave?

For many people, it can mean many different things, but ultimately the formal definition of brave is:-

“Having or showing mental or moral strength to face danger, fear or difficulty; having or showing courage.”

Now the next question for you is, are you brave? Will you challenge yourself to move on and not let comfort and fear hold you back?

Bravery and courage are intertwined, maybe two sides of the same coin — and on the other side, lies fear. Fear is anything new, including the future, the unknown will produce a certain amount of fear. To be brave is to acknowledge the fear, and once it’s identified it can be conquered. Bravery can be a matter of survival.

So bravery isn’t a trait we possess or don’t, bravery is something we do. Which means that it is available for everyone.

Recognising our fears?

Even before COVID-19, retail has been undergoing a significant transformation towards a customer experiences that blends the best of online convenience and real-world immersion.

Yes, the storm will pass, humankind will survive, most of us will still be alive – but we will inhabit a different world.
Many short-term emergency measures will become a fixture of life. That is the nature of emergencies. They fast-forward historical processes.
—Yuval Noah Harari Financial Times

At BRAVE the new normal only reinforces our belief that experiential retail, the conversations retailers can have with their consumers can start anywhere -not just in-store, but also at home.

At BRAVE we believe brands need to become ‘meaningful’. An understanding of how brands bring value to consumers and how they provide meaning and relevancy to their lives.