To communicate effectively, brands need what they say and how they say it to work together, in a way that’s true to who they are. They need a verbal identity.

The most important lesson relates to the wellbeing of the team. You will only be successful if they’re happy, motivated and all pulling in the same direction.

Ideas are currency. Get the right one and it’s worth more than a smile – it’s the stuff that builds companies.

Language is the most powerful strategic tool we have: it’s how we capture, define and share ideas.

I wasn't born a business leader, and I never think of myself in that way, not honestly. But we all start with the capacity to learn and apply ourselves to things.