The rule of one

It's perfect for writing landing pages, one pagers, social media posts or email copy.

Verbal Identity 101: Why brand voice matters

To communicate effectively, brands need what they say and how they say it to work together, in a way that’s true to who they are. They need a verbal identity.

Don’t be afraid to surround yourself with talented people

The most important lesson relates to the wellbeing of the team. You will only be successful if they’re happy, motivated and all pulling in the same direction.

If you don’t tell people why you’re amazing

Language is the most powerful strategic tool we have: it’s how we capture, define and share ideas.