Having been on the other side of the fence as journalists once hassled by PRs, we gained valuable insight into how and when to approach them with a press release or campaign!

Never work alone. As much as you may need or want to go your own way, you cannot do everything by yourself.

The best bit of advice I ever got was from my art teacher at college, who once suggested I “Go lay a prostitute or put a bet on a horse.” At the time I wondered what the hell he meant.

The most important lesson relates to the wellbeing of the team. You will only be successful if they’re happy, motivated and all pulling in the same direction.

Ideas are currency. Get the right one and it’s worth more than a smile – it’s the stuff that builds companies.

Language is the most powerful strategic tool we have: it’s how we capture, define and share ideas.

I had a desire to create my own workspace; one where I was answerable only to my clients, rather than being in the middle, stuck between my employer and their clients.

You also need discipline so you don’t become too busy, and to possess a self-belief that stops you from taking rejection to heart.

I wasn't born a business leader, and I never think of myself in that way, not honestly. But we all start with the capacity to learn and apply ourselves to things.