How neglecting your landing page could be hurting your sales
If the landing page fails to continue the initial message that prompted the potential customer's interest, they are likely to quickly navigate away.
Stop thinking about SEO. Focus on what your customers are looking for
By focusing on understanding what your target audience wants to know about your business, and how the content of your website meets your business objectives, you will automatically be ticking all the…
Maximising your local marketing strategies: A guide to growing your business
As a local business, you not only need to raise awareness of your business to your potential customers but also need to be seen as part of the local community for potential customers to fully engage…
Beyond Social Media. How traditional marketing channels can help your local business stand out
An integrated marketing strategy is essential for small local businesses that want to stand out in a crowded marketplace. By using a combination of both digital and traditional marketing channels,…
Can PR work a 4-day week?
Productivity directly influences profitability, and working smart and more efficiently will impact profit margins.
Marketing in the Era of the Cloud
Today I wanted to share what it’s like working as a Digital Marketer for a company that specialises in building unique, scalable and truly innovative solutions that live and grow within the cloud.
6 fresh content ideas for your blog
Original content in the form of blog articles is one of the best ways there is to drive traffic to your website.
