Perfection is the enemy of progress

Early customers will try a badly designed product, so don’t waste cycles perfecting the Pantones and pixel pushing. You can polish it later.

Don’t be afraid to surround yourself with talented people

The most important lesson relates to the wellbeing of the team. You will only be successful if they’re happy, motivated and all pulling in the same direction.

In the beginning I had brown hair. Now, it’s white

Ideas are currency. Get the right one and it’s worth more than a smile – it’s the stuff that builds companies.

I became a pilot fish

Setting up my business coincided with a change in location and life stages.

Give me six hours to chop down a tree and I’ll spend the first four sharpening the axe

Tomorrow is another day, so make sure your business will be there. I've learnt that you need help if you are to be able to do it all.

If you don’t tell people why you’re amazing

Language is the most powerful strategic tool we have: it’s how we capture, define and share ideas.

Keep the radiators, remove the drains

Sometimes a whole year would go by without a ‘good day’. Showing up regardless, and deploying self-hypnosis helped to get me through.

You have to be willing to jump up off the floor and to go again

The highs and lows of running a company all relate to working with people. The best moments are always those where you experience a shared triumph.

It all began with a sandwich

I had a desire to create my own workspace; one where I was answerable only to my clients, rather than being in the middle, stuck between my employer and their clients.

It’s about the No’s

You also need discipline so you don’t become too busy, and to possess a self-belief that stops you from taking rejection to heart.