Data & InformationMarketing & CommunicationsResearch & AnalysisData AnalysisDigital StrategySystems Selection & Implementation
25/05/2023
The future of Google Search in 2024
Google Bard is the search engine’s AI language model and will become the biggest game-changer in the company’s 25-year history.
Data & InformationMarketing & CommunicationsResearch & AnalysisDigital Marketing for Small BusinessesDigital Strategyadvertising
23/05/2023
5 ways to improve your website’s Google Rankings
Being seen on the first page of a Google search is the best way to win the eyes of your target audience online, but there are only ten spots and everyone is vying for one of them.
Data & InformationResearch & AnalysisData Analysis
18/01/2023
How can I tell whether I am doing what matters to my customers?
Sales may be a lagging indicator of success, but seeing sales go up or down does not inform an organisation’s people what they should do differently.
Data & InformationResearch & AnalysisData Analysis
18/12/2022
What is market basket analysis and does it add value?
Make it easier for customers to buy groups of products by testing changes to their physical location or on-line presentation.
Data & InformationResearch & AnalysisData Analysis
18/11/2022
How can I measure customer sentiment and improve CX?
Very often the customer end-to-end experience is influenced by various parts of the service organisation, each with its own sets of data. These need to be understood as a single timeline for each…
Data & InformationResearch & AnalysisData Analysis
17/10/2022
What is RFM analysis and does it add value?
Organisations are looking to make sense of how well they retain customers and get better at doing so.
Online SecuritySoftwareResearch & AnalysisData AnalysisSystems Selection & Implementation
18/03/2022
Reduce the Cost and Complexity of Machine Learning Preprocessing
In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by the complexity of our solution architectures we produce. But as technical as the solution may be,…
Online SecuritySoftwareResearch & AnalysisData AnalysisDigital Strategy
24/02/2022
Collecting, Archiving and Retrieving Surveillance Data With AWS
In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by the complexity of our solution architectures we produce. But as technical as the solution may be,…
SoftwareResearch & AnalysisData Analysis
21/02/2022
Amazon SageMaker Model Monitor – Detecting Language Data Drift
In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by the complexity of our solution architectures we produce. But as technical as the solution may be,…
Data & InformationResearch & Analysis
27/01/2022
Why there’s nothing ‘small’ about #smallbusiness
Knowledge, information, understanding. You do your research. Research into markets, competitors and of course your customers and potential customers.