The future of Google Search in 2024

Google Bard is the search engine’s AI language model and will become the biggest game-changer in the company’s 25-year history.

5 ways to improve your website’s Google Rankings

Being seen on the first page of a Google search is the best way to win the eyes of your target audience online, but there are only ten spots and everyone is vying for one of them.

How can I tell whether I am doing what matters to my customers?

Sales may be a lagging indicator of success, but seeing sales go up or down does not inform an organisation’s people what they should do differently.

What is market basket analysis and does it add value?

Make it easier for customers to buy groups of products by testing changes to their physical location or on-line presentation.

How can I measure customer sentiment and improve CX?

Very often the customer end-to-end experience is influenced by various parts of the service organisation, each with its own sets of data. These need to be understood as a single timeline for each…

What is RFM analysis and does it add value?

Organisations are looking to make sense of how well they retain customers and get better at doing so.

Reduce the Cost and Complexity of Machine Learning Preprocessing

In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by the complexity of our solution architectures we produce. But as technical as the solution may be,…

Collecting, Archiving and Retrieving Surveillance Data With AWS

In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by the complexity of our solution architectures we produce. But as technical as the solution may be,…

Amazon SageMaker Model Monitor – Detecting Language Data Drift

In the world of AWS cloud technology with buckets and instances, I sometimes find myself baffled by the complexity of our solution architectures we produce. But as technical as the solution may be,…

Why there’s nothing ‘small’ about #smallbusiness

Knowledge, information, understanding. You do your research. Research into markets, competitors and of course your customers and potential customers.