If the landing page fails to continue the initial message that prompted the potential customer's interest, they are likely to quickly navigate away.

On 5 December 2022, following its Making Flexible Working The Default consultation, which has now concluded, the UK government announced that it will be introducing reforms to the law around…

As AI technology develops, we are now firmly in the age of non-humans authoring literary content which might be worthy of protection under intellectual property laws.

By focusing on understanding what your target audience wants to know about your business, and how the content of your website meets your business objectives, you will automatically be ticking all the…

If you use two or more computers to share scanners, information or internet access, a small business server will benefit you.

As a local business, you not only need to raise awareness of your business to your potential customers but also need to be seen as part of the local community for potential customers to fully engage…

An integrated marketing strategy is essential for small local businesses that want to stand out in a crowded marketplace. By using a combination of both digital and traditional marketing channels,…

By selecting the correct video production partner, you can unlock growth from increased brand visibility, forge stronger connections with your audience, and improve the impact of your campaigns.

Productivity directly influences profitability, and working smart and more efficiently will impact profit margins.

By following these five tips from HGL, you’ll be well on your way to creating videos that captivate your audience and drive results.