How to decide the best retail route for your brand
From selling to retailers, wholesalers and distributors, to using mail order and sales agents, the bottom line of your strategy is that you need to deliver your products to your target customer, via…
How to deliver a successful brand launch
Whether you’re starting from scratch or re-branding, launches are an opportunity to tell a compelling story about your product or service, its functionality and the impact it will have on people.
Speaking plainly…
Here’s why simple writing matters, and a few tips on how to keep it that way.
What the Queen says about leadership
The actions of great leaders are for generations to come, based on values that are lasting, not fads.
Talk to me nice – how to speak to Gen Z
Stop talking just for the sake of it. What you say holds weight. You decide how much with the content you put out. Gen-Z didn’t invent a new language, we’re just bored of the fluff.
The principles of principles (or, how to tackle your values.)
In working out your corporate values, it helps to consider what angle you'll come from, and what kind of words and phrases you'll want to use.
Taking your first steps to culture change
If you’ve got a nagging feeling that your culture needs addressing, a really good place to start is with your values.
Modern workplace transformation
Becoming a Modern Workplace isn’t a simple process and it isn’t about simply installing a chat tool for your team. It has to be driven from a deep desire and understanding within the business.
What shape will your business recovery take?
Past recessions have shown, that businesses who recover with speed and discipline can create a small competitive advantage now; which can then be used to extend their lead further in their chosen…
Change is easy
You don’t always need a crisis to force your hand. One of the critical things a crisis does is it makes what previously looked risky no longer look so risky in the context.
